Beyond the sheen and sparkle…!

Dear Friends

As you may be aware, I could not find enough time to sit in peace and write to you in the last couple of weeks! Release of Diamond Necklace was not the release of any regular Lal Jose film!  It was the film produced by P.V Pradeep’s Anitha Productions in association with LJ Films Pvt. Ltd and the first film being distributed by LJ Films. The responsibility shared for production was good in terms of reduced tension while making the film. I got up to date and handy technology support for direction. But distribution is a totally different ball game!! In most of our towns the number of theaters is low. And now, we have the holiday season! `Ordinary’, released in March, `Maya Mohini’ and `22 Female Kottayam’ of April, were continuing their lead with good collection reports. Moreover, `Grand Master’ and `Mallusingh’ were awaited along with Diamond Necklace. For us, getting good theaters were truly a challenge!

I would gladly say these are the days of `spring’ for Malayalam films… Films of different nature and categories… all being upheld by the audience and theaters being `Live’ again!

In the first week, Diamond Necklace was released in 24 selected theaters all over Kerala. Now the number has grown to fifty theaters. The film is released in 35 theaters of other states in India. We have got very good response from viewers all over India. Some lone attacks from media did occur! I understand that none of that influenced the viewer who watched the film in all his/ her sincerity from expressing an independent opinion. And that is positive and invigorating!

The only note of dissent came about including in-film advertisement. All around the world, films effectively find their budget from such sources. I believe there is nothing wrong in availing the resource without hampering quality of story and its craft! We may not be able to do it for all films. It depends on the subject and special nature of narration.

L J Films Private Limited is going to be live in distribution. I promise to distribute those films that showcase novelty along with quality of idea and presentation without taking into account the status of technicians or stars who have contributed in their making.

The next distribution venture of L J films is going to be `Thattathin Marayathu’ by Vineeth Sreenivasan. It will be in theaters by July 6th. It narrates a charming tale of two youngsters in love!

Diamond Necklace has to reach a lot more screens. It will complete its cycle mostly when monsoon reaches its pinnacle. Pray the rains will not dampen the spirits of my beloved viewers from reaching theaters to see the movie!

This post has become lengthy, as I have not conversed with you for so long!

I am getting ready for a journey.. A custom after each film! This time my family, Dr.Iqbal and his family joins the trip. Definitely would keep you posted as I am back..

Till then take care and stay well,

Lots of Love

LJ

The Necklace is almost done!

In fact the last couple of weeks have been the busiest days of my career! 25 days after release of Spanish Masala I was shooting for Diamond Necklace in Dubai! In Dubai the film completed 40 days of shoot, and it has been conducted with maximum professional zeal! Second schedule of the shooting started on April first at Thrissur, Pollachi, Palakkad and wound up successfully. Dubbing is being done at Vismaya studio owned by Mohanlal.

After coming from Dubai, this time along with the film work, I was supposed to part take in two important weddings in the family, shooting of Cinema Karyangal and kept feeling for sure that I needed more than 24 hours for any day!

The film, Diamond Necklace, to be released on May 4, is a love story; no, three stories! Three levels of life situations that connect protagonist Arun Kumar with three women. This movie will have one of the most beautiful messages among all my films-`those who fail to practice financial discipline are bound to lose virtues and values’. The film has a strong emotional content. While keeping the dialogue on about man-woman relationships, it touches sublimely on greed, extravagance, squandering and consideration for the need of discipline, particularly of financial nature.

The promotion is in full swing. Teaser, trailer, songs and posters are released. Dear ones, please uphold `Diamond Necklace’ in your networks and watch it on the very first day of the release.

With love,

Lal Jose

Diamond Necklace in Shamaal!

Dear friends,

I told that I shall come to you with more updates on Diamond Necklace. Well, here I am, as promised!

First, some details about the Pooja and shoot. Pooja was held at Dubai on February 13, 2012 in presence of Dr Iqbal Kuttippuram, (who has done the scripting) and team . There were many guests including UAE nationals at the occasion, and I thank them. Samir Tahir did the  first shot featuring Samvritha Sunil, who is one of the heroines of the  ‘Diamond Necklace.’ After three days of busy shoot, the crew went outdoor. About 90% of the film will be shot in Dubai, and the rest in Kerala. As I have already mentioned,  Gauthami, Anushree, Rohini, Sreenivasan and Jagathi Sreekumar also do important roles in Diamond Necklace .

Now, let me share some unforgettable moments during shoot.

when we went outdoor, we were at the eye of a storm!! The unexpected ‘Shamaal’ (desert wind), made our task difficult and we doubted whether we could complete the shoot in time. Anyway, despite the sandstorm that fanned desert dust and sand across the city, we continued shooting, and did some important outdoor shots that are crucial to the movie. The production crew struggled a lot to safeguard the equipment.Fahad Fazil and Samvritha Sunil, who were also at the receiving end of the Shamaal, took `the Nature’s freak session’ in good stride!

Shooting for the movie is progressing in Dubai. ‘Diamond Necklace’ is slated for release in May 2012.

 

                                                                                    Love…
LJ

Beautiful Films

Hi Friends,

I saw the film `Beautiful’ directed by V.K.Prakash yesterday. I had seen `Swapna Sanchari’ a couple of days back. These two films reiterated my belief in Malayalam cinema. Those who have been singing praises of other language films should take note of these films that kindle our hope further in the art form!

Beautiful is as charming as its name. Swapna Sanchari is a film with a message.

Beautiful interests the viewer with novel story telling. There is no doubt that this film is the best so far from the director. Anoop Menon has positioned himself at an admirable status as script writer. And Jayasurya has selected the best role in his career through `Beautiful’! The performance of all main characters  by Jayasurya, Anoop,  Meghna and supporting roles by Tini Tom, Nandu and a host of other actors are commendable. For the way the story is told and the revelation of the plot through the characters, VKP and his young soldiers need to be given a big applause!! Hats off to you!

Love

Lal Jose