Beyond the sheen and sparkle…!

Dear Friends

As you may be aware, I could not find enough time to sit in peace and write to you in the last couple of weeks! Release of Diamond Necklace was not the release of any regular Lal Jose film!  It was the film produced by P.V Pradeep’s Anitha Productions in association with LJ Films Pvt. Ltd and the first film being distributed by LJ Films. The responsibility shared for production was good in terms of reduced tension while making the film. I got up to date and handy technology support for direction. But distribution is a totally different ball game!! In most of our towns the number of theaters is low. And now, we have the holiday season! `Ordinary’, released in March, `Maya Mohini’ and `22 Female Kottayam’ of April, were continuing their lead with good collection reports. Moreover, `Grand Master’ and `Mallusingh’ were awaited along with Diamond Necklace. For us, getting good theaters were truly a challenge!

I would gladly say these are the days of `spring’ for Malayalam films… Films of different nature and categories… all being upheld by the audience and theaters being `Live’ again!

In the first week, Diamond Necklace was released in 24 selected theaters all over Kerala. Now the number has grown to fifty theaters. The film is released in 35 theaters of other states in India. We have got very good response from viewers all over India. Some lone attacks from media did occur! I understand that none of that influenced the viewer who watched the film in all his/ her sincerity from expressing an independent opinion. And that is positive and invigorating!

The only note of dissent came about including in-film advertisement. All around the world, films effectively find their budget from such sources. I believe there is nothing wrong in availing the resource without hampering quality of story and its craft! We may not be able to do it for all films. It depends on the subject and special nature of narration.

L J Films Private Limited is going to be live in distribution. I promise to distribute those films that showcase novelty along with quality of idea and presentation without taking into account the status of technicians or stars who have contributed in their making.

The next distribution venture of L J films is going to be `Thattathin Marayathu’ by Vineeth Sreenivasan. It will be in theaters by July 6th. It narrates a charming tale of two youngsters in love!

Diamond Necklace has to reach a lot more screens. It will complete its cycle mostly when monsoon reaches its pinnacle. Pray the rains will not dampen the spirits of my beloved viewers from reaching theaters to see the movie!

This post has become lengthy, as I have not conversed with you for so long!

I am getting ready for a journey.. A custom after each film! This time my family, Dr.Iqbal and his family joins the trip. Definitely would keep you posted as I am back..

Till then take care and stay well,

Lots of Love



21 responses

  1. Congratulations laluchettan for the wonderful piece of art and our sincere wishes for a sucessful long journey to LJ Films Pvt. Ltd…
    Shahina, Musthafa and Aditya from Hague, The Netherlands

  2. Hi LJ
    I like the logo design of your new production house. its so fit well with your name and also the directors framing gesture using fingers 🙂

    Class one, kudos to whoever designed this one.


  3. A superb movie sir, it was an original. being in the health care profession myself i can vouch for the fact that the character played by Fahad is true to the core. hope some time in the future you team up with Dr. IQBAL and make a movie on the lives of interns and residents in government medical colleges.

  4. Fantastic movie, all actors performed brilliantly
    Best scene was when Arun gets married & wakes up in the morning to see a maruthi 800 parked in his in-laws place and the dowry of Rs25000 etc.
    Visually, the best scene was where Arun and his friend is seen jumping into the pond

  5. Hi Sir, This is Mustafa from Muscat. I have seen the movie last week here in muscat. What a work…. well done sir…Wonderful movie. Casting is outstanding.i really liked your choices such as Gouthami for the tamil girl role , which i liked the most. She has done a wonderful job. she really looked like a tamilian girl. Samvrutha and fahad as always great. and i noticed your choice of singers, some new singers. superb. and you have shown some ground realities happens in kerala when it comes to the marriage. just superb.

    let me tell you, the movie was simply superb….. i am gonna watch it again on next thursday

  6. Saw d film yesterday….
    Lets just say,
    It’s Totally worth d money nd d Time….
    Brilliant piece of work,
    looking forward for more….

  7. hats off to to your new venture!!! malayalees got luckier for such a different movie from you!!!wish more and more novel creations from ur innovative ideas and talent!!!

  8. Watched DIAMOND NECKLACE from Padma Ernakulam and had text messaged you. Beautifully made movie. I din’t feel anything bad about the in film Ad at all. After all none of these critics will support financially any film maker in case of a debacle. (The only point that could have been raised is that it is a male chauvinistic story in which the male escapes with no loss! But then, if there can be feminist movies, there can be such themes as well. I enjoy both!)

  9. i watched this movie from grand safeer @ Abudhai. it is inspiring movie. good effort from lal jose. congrats … i met Lal jose 2 years back from his flat. for Sir syed college magazine purpose.

  10. I watched the movie last week at Oberon mall EKM with my wife. Very interesting and lovely. But as a well experienced director, you could have made the first meeting of Dr.Arun and lakshmy a bit more realistic. I felt like Premnazeer meeting Sheela for the first time in any of their films. The character of lakshmy could be a little more reserved at the beginning then turning friendly and free with Arun after 2-3 scenes. Any how great work and all enjoyed the movie. Hats off to you sir.

  11. Hello Jose Sir,
    Thanks for the film. It was a real movie with many aspects to it – what money does to people, situations and what’s real and not real. The sad part is its also my life. I am going to lose my chettan to all the debts in his life. he couldn’t say anything after his marraige was fixed, but say ‘ watch this film’. Like Fahad, he is a very positive person in life- full of ideas and never shows his pain to anyone, bcos he says whats the use of being serious in life. Even in his pain, he makes me laugh and I forget how much he is hurting. He made mistakes too. But,I dont know what to do today pray. He is engaged to be married next month bcos there was no other solution by his parents to end his troubles. I wish you could pray for us, our souls, it would mean a lot to us. please. And may you may many more nice films that touch everyone…

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